The most important thing

 The value of photography as a profession is out run by the ignorance of both so-called-”photographers” and clients. The awareness of the craftmanship is sinking, and it’s a race to the bottom. Everyone is a photographer, and art buyers of today are raised in this non-awareness era of quality.

But there is something we can do to stop the ship from sinking. Education! We raise the awareness of quality, craftmanship and knowhow by attending at seminars all over the world, conducting workshops, cooperate with photography schools and try to produce the best ever e-learning courses on light for photographers.