Don’t say “Soft light”
Soft light is a term that confuses more than it makes clear, but since no one really have defined the expression or broken down what makes us perceive light as “soft light” – we let it pass by as if we know what it is…
So I took a deep breath and once and for all broke it down into it’s fundamentals. What do we actually mean with “soft light”, and more important – what should we say? One thing is for sure – don’t say “soft light”.
2 DAY WORKSHOP IN STOCKHOLM, SWEDEN
Yup. 6-7 April.
CANCELLED DUE TO NASTY PNEUMONIA* :(. We are running the unhandable popular, brain squeezing 2-day light workshop again. In Sweden. On Swedish. Sorry all you guys that doesn’t speak this Northern Light Language.
*David got a really nasty pneumonia while working in Abu Dhabi, so we had to cancel the workshop.
SWEDISH???
We run it internationally too. Interested? Fix a good studio, interested participants and let’s rock abroad!
SWEDISH!!!
If you do speak Swedish, flip the web-language to Swedish by toggle that little flag up in the right corner!
BICHO PRODUCTIONS
Who are we?
We are a Swedish production company for photo- and film productions.
PHOTOGRAPHY
Professional photography is all about preparations. Taking care of everything that the client don’t even know is needed.
FILM
We do commercials, documentaries, tv-series, company stories, stories for social media and so on.
EDUCATION
We conduct workshops and seminars all over the world with one key mission: Spread knowledge and the importance of craftmanship.
Are you looking for Ken?
You’ve found him! Ken is a modified mannequin light head specially made for preparing and testing portrait light, and you can place an order here. Due to a massive interest, Ken is sold out but new one is on it’s way!
LEARN MORE ABOUT KEN
Tokyo Workshop
In November we had this seminar-day with theory, and workshop day where all the theory was put into practics. Here is some raw-pics from the Workshops on how to create natural light in life style sceneries.
Wednesdays at 17:00 CET
Academy Live is streamed directly from Profoto Headquarters in Stockholm each Wednesday at 17:00 CET. With light topics such as modifiers, shaping, theory, some physics and super nerdy tests David Bicho and Anders Hannola sends live at Profotos Facebook-page. This is a super opportunity to get answers to all light questions!
ACADEMY LIVE ARCHIVESProfotos Facebook-pageSome stuff from lately
VAPIANO
Lifestyle images for the resturant franchise Vapiano ventures in asia/middle east.
GLADÖ RIDING SCHOOL
Portraits of 37(!) horses and documentary images from the inspiring activities with disabled horse lovers.
PROFOTO
Product images of all the new stuff comming out. Always super exciting and under highest secresy.
NORDEA / MASTERCARD
3 commercials for Nordea/Mastercard recorded in june 2018. Director: Albert Åkerman, Humblestorm.
SOCIALDEMOKRATERNA
Political party Socialdemokraterna needed new campaign images for the Swedish election.
TV4 – ROBINSON
Trailer material filmed at location on Fiji for the Swedish Survivor (“Robinson”) show.
Learn light at home
Fundamentals of Light e-learning serie produced and recorded by David Bicho. Director: Anders Hannola, Profoto.
Small book on light released in China
Beginners guide of Creating Beautiful Portraits written and photographed during the fall 2017. Layout and editing by The Builders Arms, London. Customer: Profoto China.
Big Book Of Light
Today there is no book for photographers on the market that covers all aspects on how light works. The Book Of Light is a independent, unique manifest under production based on David Bicho’s successful method of teaching light control.
THE BOOK OF LIGHT
Nerdy stuff
When preparing workshops, seminars and other stuff new animations and other nerdy things are created. Here is some of them!
NERD TEST
BATTERY CAPACITY OF A1
Academy Live, episode 9: Test of battery capacity. Nine(!) flashes in a row with powers set from 2.0 to 10.0. Then they flashed continously until the batteries was drained. Then the numbers of flashes was counted…
WATCH THE EXPERIMENTNERD LIGHT
LIGHTING THE PROHEAD
See how the official product image of the Prohead was lit step by step.
LIGHT THE PROHEADNERD FACT
WHY KICKERS ARE WHITE
Augustin-Jean Fresnel defined the mathematical model for when, how and why kickers appear – back in the 18’th century. Here is an animation that quickly visualizes the principle.
FRESNEL EFFECT EXPLAINEDNERD LIGHT
LIGHT THE TABLE
Super quick animation that shows how this image was lit. Buckle up, because this is fast, and don’t bother about the link in the end. It doesn’t work anymore.
LIGHT THE TABLE“-Feathered shortlight with a gentle kicker”
The language of light gives you as a photographer creative power. Or as Wittgenstein putted it: “Limits of my language mean the limits of my world”.
Portrait of Doolin.
We are collecting words for a dictionary of light, and would love to know what words you are using when doing portrait lighting (or any other kind of light shaping). Send us an email with your terminology, and be a part of this project!
LANGUAGE OF LIGHT
